- A way to communicate your brands values and purpose
- Creates an emotional connection with consumers
Sincerely Amazon
Brand Story
Upselling current customers is 68% more affordable than acquiring new customers
Why utilize Brand Story?
Brand Story gives the opportunity to show a variety of your brands product on each listing and increase customers average order value! It also allows you to directly link to specific product detail pages and your amazon storefront, from within the brand story itself.
Building a brand story on Amazon can contribute to the long-term sustainability of your business. A well-defined brand helps create a consistent brand identity across different touchpoints, including product listings, images, videos, and customer communications. This consistency builds recognition and familiarity, establishing your brand as a reliable choice in the marketplace.
This allow you to humanize your brand and convey its values, mission, and vision, which helps customers relate to your business. Trust is crucial for e-commerce, and a strong brand story can enhance your reputation and encourage customers to choose your products over others.
In a highly competitive marketplace like Amazon, a strong brand story helps your business stand out from the crowd. It allows you to differentiate your brand, products, and services from competitors by highlighting your unique selling points and values.
About Brand Story
Brand Story is a scrolling carousel with a variety of modules that showcase your brand and product offering that populates above A+ Content. Connect with your customers, cross sell your products and drive traffic to your storefront!